Report
on Educational tour to Jiri for the Master of Business Administration
MBA-4th
Semester
30th May 2012
ABSTRACT
To
be aloof from the routine task of college, the industrial visit to Jiri is
highly awaited to revitalize the IB&MS team. As soon as the bus departure
from the college by 9 pm. the student begins to rock, not wasting evens a
single minute in vain. The bus passes away from the crowd of city and entered
the journey of hills in deem moon light encountering a heavy rain with poor
down power and dense fog. The full volume music and the rhythm of Antechoir
made everyone of us eloquent and engaged solely out of stress and relaxed. We reached into the Jiri Valley in the early
morning, the climate, peace and dew of water were as if like welcoming our team
with warm lap in natural beauty.
As
we check into our hotel every one seem really excited and overwhelmed. The warm
welcome with introduction and history of Jiri delivered by Mr. Tank Jirel in
Community Council Auditorium, leads our team in indentifying the various
business and entrepreneurial opportunities in Jiri for the novice business
graduates. A short but very informative speech of Mr. Jirel explored a sense of
humor towards the contribution of Mr. Hagon from Switzerland.
Nevertheless,
the hiking towards ‘Dhungeshwor Mahadev’, ‘Rangrangeshwor Mahadev’, ‘Jireshwor
Mahadev’ and Cheese factory at Chordung added a lot of fun and adventurous with
little toughness stuffed with life time memorial experiences. Not even wasting
a single PAL our team visited temples. The moment was such that click-click
sound’s of camera has had given a rhythm to excited mood and encourages giving
better pose for every single next click. The team not only had fun in the lap
of mountain but also explored the various business prospects at every corner
and kicks of mountains like pilgrimage tourism and agro farms with modified
home stay.
However
the next day our team visited the Pashu Bikash Farm and Cow and Bangur Farm.
After learning the various procedures and technicalities connected to the farm.
We begin to shape our mind and vision from the eye of a business student and
try to explore the opportunities like dairy and integrated professional cow
farm. The concern of everyone has drawn by the sub surface drainage system to
ejaculate the run off. This is the one and only sub surface drainage system in
Nepal.
Perhaps,
the day kicked off by knowing about various opportunities in Jiri into the
hangout evenings. A little wildness with a little melody in nearby Vatti, have made the team into more
chilled in the peace and calm evening of Jiri.
The
next day, our team headed towards the stiff in order to visit cheese factory at
Chordung. A suspension bridge on the way
had posed a lot of fun by swing it to and fro. A lot of photo snaps took over
the day in the seven hours of hiking. It was a fun, accompanied with the
tiredness and sweating while climbing the inclined cliffs. Nevertheless,
playing of “Satpatre” was the biggest
renaissance of the trek.
Not
only but also the toffee that are dropped on the way to Chordung a like in the
story of ‘Hansel and Gretel’ had added a lot of fun and little jealous at ease.
Although
the trips have had fun and tiredness our team reached the Chordung cheese
factory. After testing of ‘Mohi’ our team took a nap and immediately engaged in
making fun by singing and dancing typical western Nepali verse called “Raijhuma”.
Again the team engaged with the Mr. Lalit Jirel to know all about the process
and organization activities of Cheese Factory. By learning the theory, we one
after other visited the factory operation wearing an apron.
Since,
we realized that the operation of cheese factory is even not fulfilling the
local demand of Cheese; so, there is a greater opportunity to enhance or expand
the factory to mass production level. Our team returned from Chordung with lot
of dreams in the minds and vision behind the visibility. The natural beauty,
excitement, relaxation a cool hangover in a peace land away from the crowd of
city is still itching our mind with a sound of renaissance and rhythm.
Chapter 1
Chapter 1
1.0 An
Introduction to Jiri
Jiri is a typical
legend of beauty, it simply pose to the reconcile stress of mind. Naturalism
fused with simplicity is another renaissance that every one holds in their mind
for every single trip to Jiri.
A peace land located at an altitude of 1,905 meters
(6,250 feet) and is the eastern-most terminus of the highway coming
from Kathmandu
. A village development
committee in Dolkha District in the Janakpur Zone of north-eastern part of Nepal
lies at the distance of 55 km east from Charikot and 188 km northeast from
Kathmandu. Swiss tourists compare this valley with the beautiful city of
Switzerland, Zurich. The valley has its own importance being the gateway to Mt.
Everest and a prior hinterland looks like a landlocked peninsula entrants of
small village a loudly known as JIRI, a name derived after the Zurich and a
native land of Jirels, an ancestral tribal of Jiri.
A lot of prospects with
a little peculiar climate have become the synonymous to Jiri. Bus service is available from
Kathmandu but the 184 km ride takes 6 to 8 hours due to narrow, winding
roads and check points along the high-way. There are a number of lodges
available along either side of the main road in Jiri Bazaar.
There is one high school namely Jiri Higher Secondary School
at Hatdanda. Jiri was set up as agricultural development centre by the Swiss
Government Aid in 2014 B. S
As the closest road head, Jiri is now the trailhead for many
treks into the Mount Everest region. The trek to Lukla will take seven or eight days.
Few people actually begin a trek from Jiri, as only 5% of all trekkers who
attempt the difficult trek to Everest Base Camp start at Jiri. The other 95%
choose to fly into the small airstrip at Lukla, thus cutting off a week of
difficult but beautiful trekking.
Although the trailhead from Jiri into Sagarmatha National
Park is
referred to as the "classic route to Everest", the original trailhead
actually began at Kathmandu. All early Everest expeditions—including the one
led by John Hunt that put Tenzing Norgay and Edmund Hillary on the summit—passed through Jiri. So, Jiri is also
called the "Gateway to Mt. Everest".
1.1 History of
Jiri:
Based on the Tank Jirel’s
speech,
(In
Friendship Multipurpose Cooperative’s Auditorium)
Former
Chairman of Jiri Community Council
A prominent social
worker in Jiri, President of Jiri Community Hospital Monitoring Agency and
Director of Jiri View Hotel.
Since the beginning of
the era, Jiri was a wide grazing land locally called KHARKA; the entire region
was covered by a dense forest. It leads to the nearest gateway to Tibetan boarder
which is the main escape for classical trading between Nepal and Tibet. The
entire land is an ancient residence of Sherpa.
At the ancient time the
Nepal Rajya was under the empire of Kirat, there were seven princes of King Kirat,
during the course of war fair among these brothers in order to acquire Rajyas
among these brothers 2nd one came to Jiri. And hence his surname was
named as JIREL. Similarly, the other one went to Siri and called Sirel.
JIRI is also an
adventurous land for the Shah Kings of Nepal. Basically all the Shah dynasty of
Nepal used to visit Jiri for hiking.
Nevertheless, the
history of Jiri isn’t shrinking only to these events. However, in the year 2014
a Swiss citizen came to Nepal in order to hike towards the Everest base camp
via Jiri. During his trail, he finds Jiri valley similar to the Zurich city of
Switzerland. So Jiri is now called Switzerland of Nepal.
The Swiss thought of
doing something good in Jiri and purposed the Swiss government for a project.
As a result he established a cow farm named as Jiri Pashu Bikash Farm and
Bangur Farm there by in Jiri.
Since the Swiss they belong to a civilized
nation so they are more into health conscious and sanitation, as a result they
used to bring medicine from Switzerland for their personal care but during the
course of time they saw the superstations beliefs in Jiri residence towards
their medical care and treatment so they used to provide medicine to the
villagers when they are ill. These incidents become a part of daily life to the
residents of Jiri and as a result when they get ill health they used to visit
the Swiss in the farm in order to seek medicine. Thus the Swiss realized the
need of a community hospital thereby and hence established a hospital and hired
the doctor from Switzerland. Jiri was considered as a prominent point for the treatments
of TB in those times, even the people from India used to come to Jiri to treat
TB. Prior to this the Swiss have already constructed a road from Kathmandu to Jiri
in order to transport goods and their travel, they also made a small helipad
within the periphery of farm in order to fly in and off to Kathmandu in a hurry
time. This is how the Swiss have saw the seed of infrastructure of development
in the succession years after 2014, not only these but also they have opened a
school to educate the local villagers children in the Jiri locality during
their stay in the Jiri along with a technical school named as Jiri technical
school in which many students from various parts of the country used to come to
study. The beauty of the technical school was that the teachers were all Swiss
initially and encouraged local educated people to work there by.
The entry of the Swiss
was like a light at the end of the tunnel or we can say that it is like a silver
lining in the black cloud during the time Jiri was the hot spot for tourism
there used to be a big crowd of tourist from various parts of the world and
they teak up to Everest base camp. Even though, the national VIP of Nepal used
to go for hiking.
This pace of
advancement is no longer in existence in Jiri because after the expiry of the Swiss
project in 2034/35, all the authority came under the government of Nepal. And
various projects which were previously under one umbrella i.e. Jiri
multipurpose development project came under various ministry and the crash down
begins overnight due to poor bureaucracy, corruption, nepotism and favoritism and
due to the myopic vision of political leaders.
However, silver rings
can be seen in clouds; the co-operation among the political leaders while
taking any critical decisions about the village, no Nepal bandh and any strike
takes place in Jiri, very less load shedding and upgrade of the Jiri higher
secondary school to a bachelor degree program, Swiss cheese factory under the
authority of DDC and Swiss cow and Bangur farm working for as a technical
center and research center and breeding center, promotion of internal tourism,
students and peoples from various co-operative to visit Jiri co operative which
is being honored in the recent year as a best co operative in the nation are
some of the approaches that caught the path towards the revive of the
prosperous Jiri. Jiri community hospital has a local monitoring agency under
the chairmanship of TANKA JIREL, local farmers are opting towards the organic
cultivation now days and growth of few of the boarding schools is also helping Jiri
to march towards the stairs of civilization. A lot of prospects with a little
peculiar climate has become the synonymous to Jiri.
Chapter 2
Chapter 2
2.0 Main issue concentrated Discussion
TASK-1
2.1
Historical and Religious Places:
2.1.1
Dungheswor Mahadev :
A
Mahadev Temple situated beside of a small brook seems praised by nature itself.
As similar to the Rang Rangeshwor Temple, this is also situated inside a cave. According
to travel guide, the temple is a part of Rang Rangeshwor temple. The followers or believers of Dhungeshwor
belong to all ethnic groups of Jiri and its surroundings (i.e. Jirels, Timings,
Surely, Sherpas). The special day for believers for praying Dhungeshwor Mahadev
Temple is Falgun 29. The priest of this temple is Jhankri.
2.1.2
Rang Rangeshwor:
2.1.3 Jireshwor
Mahadev:
A holly place of lord Shiva, situated in the
north west of Jiri at one and half hour of walk. Quite aloof from the din area,
a secret place under the big rock framed like a cave structure inside the forest
is the place of lord Shiva called Jireshwor Mahadev. Small meandering stream
flowing in its own pace nearby has given a gentle rhythm into the whispering of
plant leafs. As we approach the temple we felt as if the nature is welcoming
our team wearing green sari with an incredible smile all day long.
A statute was there
inside the cave and a small pond in another end of cave made by the water drops
falling down from hither surface of the rocks. The premise of this temple is
quit peaceful. The special day for visiting Jireshwor Mahadev temple is the day
of Nagpanchami (People worship snakes
in that day).
Since the time
immemorial Jireshwor mahadev was worshiped by the local adivasi. Jireshwor is
religiously so famous because the belief behind the jireshwor is that one’s
wishes are fulfilled after the pray. So it is very famous not only in Nepal but
also in various part of India as well.
TASK-2
2.2
Swiss Cow & Bangur Breeding Center
Based on Mr. Manandhar’s
Briefing,
CEO of Animal
Development Farm, Dolkha, Jiri
(Swiss cow and Bangur
breeding center)
The farm initially
begins to operate from brown Swiss cattle
brought from Switzerland, after that a technician feels that Gercy cattle is better than the brown Swiss
cattle so he begin to test on that cattle.
TASK-3
2.3
Yak Cheese Factory
Based on Mr. Lalit Jirel’s
Briefing,
CEO of Cheese
Production Center
(Swiss
cheese Factory, Chordung)
2.3.1
Origin of the factory:
Yak cheese factory,
Chordung Jiri was established by Swiss. This cheese factory is the only Yak
cheese factory in the world.
Chordung cheese factory is one of the seven
cheese factory in Nepal under DDC.
At the very beginning Swiss
cheese maker coming from Switzerland opened a cheese factory in Langtang of
Rasuwa District for the investigation purpose taking aids of Nepali assistance.
After successfully production of cheese in Langtang in 2009, the Swiss cheese
maker concentrated towards the Ramechhap District (2013) in Thodung as 'Thodung
cheese production center'. Similarly in 2017, PK of Solukhumbhu, in 2027,
Gosaikunda of Rasuwa District and in 2028 this Chordung cheese production
center was established. After that in 2034, Godlang Rasuwa District and in
2039, Chankhu Dolkha was established under the technical support of Swiss, DDC
is producing cheese in these seven places in Nepal.They
do not have their own yak farm so they collect milk from the farmers. They give
60% of the previous year’s transactions to farmers at the beginning of the year
as a pesky/ advance and 1% incentives/ prize in order to motivate the farmer.
They also provide milk cans to farmers at free
of cost. The payment is made in bi-monthly
(15 days) basis. Also provides advance loan free of interest as they fall in
trouble which has to be cleared at the end of same year.
Now, the cheese culture brought from Denmark (Helveticas & thermopiles’) is mixed in skim milk to make mother culture. This mother culture is then poured in the cheese cattle in the proportion of 1:100, i.e. 1% of mother culture is mixed in the cheese cattle, after 10 min Reni powder is mixed in the ratio of 2.5 gram per 100 liter of milk. The milk is then stirred and kept for 30 min to become perfectly yoghurt. Again the yoghurt is splitted into 3X3X3 mm dimensions by cheese herpes which is again pressed for 30 min and finally the cheese is cooked at temperature of 50 degree for 30 minutes. The cooked cheese is tested either by chewing or by free hand. Now the cooked cheese is given a definite size like 1kg, 2 kg, 5kg to 10 kg and the label of DDC is put into the cheese. The cheese are now pressed in order to make definite shape for 3 times in the various of interval of time and finally the green cheese is ready, this green cheese is brought to brain tank for maturity. This cheese gets ripe by 45 days in the brain tank. The cheese is sent to the market for sale.Since, the factory itself does not have its own cow farm, so it collects milks from various farmers in the locality. The milk that qualifies the minimum criteria to make cheese is first poured into a milk can of 40 liters of capacity and it is then sink into water boiler for 30 minutes mentioning 65 degree temperature. The can is then drawn from the boiler and held into a cooler where it mentions 35 degree temperature. For the purpose of making cheese, milk should contain only 35% fat, so in order to make the whole milk of 35% fat. from the whole milk 45% milk is held to extract cream and rest of 55% is kept as it is, so that by mixing skim milk with the fatty milk in a proportion so that the mixture contains just 35% of fat. This mixture is then poured into a cheese cattle where its temperature reaches 33-35 degree.
Now, the cheese culture brought from Denmark (Helveticas & thermopiles’) is mixed in skim milk to make mother culture. This mother culture is then poured in the cheese cattle in the proportion of 1:100, i.e. 1% of mother culture is mixed in the cheese cattle, after 10 min Reni powder is mixed in the ratio of 2.5 gram per 100 liter of milk. The milk is then stirred and kept for 30 min to become perfectly yoghurt. Again the yoghurt is splitted into 3X3X3 mm dimensions by cheese herpes which is again pressed for 30 min and finally the cheese is cooked at temperature of 50 degree for 30 minutes. The cooked cheese is tested either by chewing or by free hand. Now the cooked cheese is given a definite size like 1kg, 2 kg, 5kg to 10 kg and the label of DDC is put into the cheese. The cheese are now pressed in order to make definite shape for 3 times in the various of interval of time and finally the green cheese is ready, this green cheese is brought to brain tank for maturity. This cheese gets ripe by 45 days in the brain tank. The cheese is sent to the market for sale.Since, the factory itself does not have its own cow farm, so it collects milks from various farmers in the locality. The milk that qualifies the minimum criteria to make cheese is first poured into a milk can of 40 liters of capacity and it is then sink into water boiler for 30 minutes mentioning 65 degree temperature. The can is then drawn from the boiler and held into a cooler where it mentions 35 degree temperature. For the purpose of making cheese, milk should contain only 35% fat, so in order to make the whole milk of 35% fat. from the whole milk 45% milk is held to extract cream and rest of 55% is kept as it is, so that by mixing skim milk with the fatty milk in a proportion so that the mixture contains just 35% of fat. This mixture is then poured into a cheese cattle where its temperature reaches 33-35 degree.
In Jiri there is a
whole sale shop of cheese and from there cheese is distributed to the different
venders of DDC in Kathmandu and other areas. The pictures below gives a clear
picture of the process :
Important step to follow is the temperature level:
Important step to follow is the temperature level:
2.4
Prospects
Since, Jiri being a
cardle place of beauty and nature. So there is a greater opportunity for the
development of tourism industry. However, the prospects of tourism can be
carried hand in hand with hotel industry development. Since Jiri being the
small village with little infrastructure for hotel industry, so the concept of
home stay can uplift the economic standard of the people in Jiri. Also there is
a prime opportunity to establish the resort in which packaged programmes can be
designed for the people living in the town.
Again, Jiri is being a
place of historically famous for the religious temples such as Jireshwor Mahadev,
Dhungeshwor and so on. So that pilgrimage tourism for both national and
international tourism is another opportunity that can be seized in Jiri.
Nevertheless, the
people of Jiri are still deprived and relying poverty. Agriculture and
livestock farming being the major occupation of the residence of Jiri. So
scientific integrated agro farming and animal husbandry can be the other
important entrepreneurial activities that can be carried out in Jiri. Jiri
itself is a fertile land for the agriculture and the situation of Jiri pashu
farm is an aided advantage to flourish the better professional cow farm, bangur
farm for any organic agro.
On the other hand,
professional production of local tea of Jiri, which have abundant demand in the
market. It also can be capitalized on the cheese and chhurpi in the local as
well as foreign market.
Nonetheless the
production of quality local alcohol primarily called “Teen Pane” can be
produced in more quantity and marketed into the nearby market.
·
Internal
and external Tourism (site seeing, hiking, mountain viewing..)
·
Academic Tourism
·
Pilgrimage Tourism
·
Organic agro farms
·
More professional cow farm
·
Hotel industry
·
And so on…
Jiri would not have
come to the map unless Hagon have had come to Jiri. Some precious times
together are as follows
2.6
Brief Portrayal of the journey:
The journeys to Jiri
began on 4th May, 2012 and with about 40 of us were excited to visit the place
Jiri which is famous for its beauty and also known as the Switzerland of Nepal.
We began our journey easily. Since it was a night trip we could not enjoy the
view around us and we fully enjoyed on the way by singing dancing. Though the
roads were not that favorable for dancing
as there were lots of turns and even some part of the road were not that
good but still we managed and we were determined to have a great trip. We even
took some snacks for the journey and it even was quite useful since it was
quite dark and there were no hotels, restaurants on the way that were opened so
we were in the safe side. We reached Jiri in the morning @ 5-6 am after whole
night of trip .Apart from just a tour it was meant to be an educational tour
and we had planned the trip along with the activities that we needed to carry
on. We had a very tight schedule i.e, we had no time to rest as our trip was
fully scheduled and we had to sum it up in about 3 days. The schedule is as follows:
2.7
Tentative JIRI program
·
Friday, May 04- Departure from college
compound at 9:00 pm
·
Saturday, May 05 - Reach JIRI morning at
5:30 am; Check-in hotel; Refresh; Breakfast at 7:30 am; Briefing session in
Community Hall by JIRI Community Council Member at 8:00am and collection of all
information about JIRI from him; Visit of 3 Mahadev Temples and Boudha Sthupa
on Tracking; Return to Hotel for lunch at 1:00 pm; Visit Swiss Cow Firmat 3:00
pm in the afternoon for interaction; Evening free; Dinner 9:00 pm.
·
Sunday, May 06 - Breakfast at 7:00 am; 3
hours tracking through the Hills to Yak Cheese Factory after breakfast;
Interaction with the CEO of Cheese Factory and collection of information at
11:00am; Production process display at Cheese Factory; Return tracking to
Hotel; Lunch at 2:00 pm; Evening free; Dinner 9:00 pm. Monday, May 07 - Breakfast at 6:30 am;
Departure for Kathmandu at 7:00 am; Visit to Dolakha Temple at 9:00 am; Lunch
en-route 12:00 noon; One hour shopping stop in KHARI CHAUR (Mini Khasa Market)
at 2:00 pm; Reach Kathmandu by 6:00 pm.
We finished all the
routines as planned though the weather out there was chilly and we felt really
cold in the day and night time. the natural beauty it had was eye pleasing .For
the sake of reminiscence we took different snaps of th places, temples, factories we visited .
For some memoirs we even bought things for family here like durkha, tea leaves,
cheese which were quite famous out there. Though the rime spent together with
classmates, teachers were extravagant and it will remain fresh in our memories.
And We would like to thank Mr B.G Bhattarcharya for an planning a trip not only
just for the sightseeing sake but also for knowledge gaining and fore mostly we
got to know the people who were the habitant of that place and we thoroughly
enjoyed the trip with the help of other two brothers (guide) who guided us to
the different renowned places of Jiri.
Chapter 3
Chapter 3
3.0 Conclusion:
Finally the trip Jiri
is beneficial in terms of refreshment, knowledge, and we knew what people in
the Jiri are and we were touched by the behavior of the habitants out there.
The visit to temples, Cheese factory, Swiss bangur factory, etc. Though the
time spend in Jiri was memorable and time passed in just a blink of second . The people were friendly and the
environment was very chill and pollution free.
It can be regarded as hill station and a perfect place to relax and
enjoy the beauty of Nepal. There are different place to be around the world but
after visiting Jiri we need to promote
internal tourism and there are many places that needs attention as Jiri has
initially stepped in the developed area so such awareness can for sure focus the
other part of Nepal and be well known for the beauty .
We as the generation of
today would surely like to convey and promote to visit the place like Jiri from
time to time and should promote internal tourism, academic tourism and very
loudly pilgrimage tourism as well for the further development of the areas like
Jiri
Source: Field Survey by Rajendra pokhrel and IBMS friends
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